Marché du Film (Film Market) Cannes Film Festival 2010

In this video I take you inside the Marché du Film 2010 to give you a taste of what is going on.  Dozens and dozens of booths with thousands of movie rights changing hands (hopefully changing hands) and vying for attention.  The first time I walked this floor I felt a deep sense of futility.  I could see so much of why it’s so important to start the buzz about your film before you even start shooting.  Hopefully you will get the attention of one of these brokers and get them to market your film and sell it here at Cannes, Berlin or one of the US film markets.  But if they do take on your film you have to remember that they probably have dozens (maybe hundreds) of other films that were produced with a bigger budget and better known stars than yours to market.  Your film can so easily be lost in the mire but this is where your creativity, tenacity and schmoozing skills come into play to market your film.  Get to know people and impress them, help them if you can and get them to help you in some way to promote you and your film.

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2 Comments

  1. I’m really enjoying your on location video blog posts, Shane!

    Such a great point about having to market your film before you’ve even filmed it. We do this in the music industry too because you have to have all the media buys etc done months in advance to coordinate everything with the CD coming out.

    Looking forward to more of your blog!

    Michael
    The Success Secrets

  2. Hi Shane,

    Wow, I can only imagine how that can become so overwhelming to the brokers and buyers within the international film industry. I admire how you point out that for a film to make it even to be sold, it must start its marketing and promotional work at the time of filming and not wait until the film is released. By then it sounds like it is nearly too late.

    Thank you for providing and sharing this inside glimpse into international films. So rarely do we get to see that.

    Happy Dating and Relationships,

    April Braswell
    Single Baby Boomer Dating Expert