In this video I take you inside the Marché du Film 2010 to give you a taste of what is going on. Dozens and dozens of booths with thousands of movie rights changing hands (hopefully changing hands) and vying for attention. The first time I walked this floor I felt a deep sense of futility. I could see so much of why it’s so important to start the buzz about your film before you even start shooting. Hopefully you will get the attention of one of these brokers and get them to market your film and sell it here at Cannes, Berlin or one of the US film markets. But if they do take on your film you have to remember that they probably have dozens (maybe hundreds) of other films that were produced with a bigger budget and better known stars than yours to market. Your film can so easily be lost in the mire but this is where your creativity, tenacity and schmoozing skills come into play to market your film. Get to know people and impress them, help them if you can and get them to help you in some way to promote you and your film.